Updated: 3 days ago
Marketing your own music is not an easy task and it's so damned expensive! So Market as a Tribe!
We want to help bands build audiences and we know how to market music but we don't have a huge budget to so we thought, "Why not get a number of bands or artists pulling together to reach new audiences, a kind of Music Marketing Tribe?"
So here's the idea...
In 2020 we're pulling together bands and musicians who want to support us in our mission to build new audiences for their music.
Over the coming months we're going to be launching a series of genre specific playlists which will be advertised to listeners that we know listen to specific music genres. Each playlist will have, at most, 40 tracks from independent bands and artists for maximum impact and their sole purpose is to put your music in front of a new audience and to encourage listeners to follow you.
What kind of audience sizes are we talking?
EDM = 4.8M
Pop Punk = 1.4M
Country = 7.7M
Taylor Swift = 3.3M
Bon Jovi = 680K
The list goes on and these are just UK numbers but you can see that there are significant audiences out there and we do know how to reach them. We can target audiences by genre or even down to individual artists so if we get playlists where music is really suited to a specific artist we can reach their audience directly too.
So what audiences are you focussing on?
We don't have a preset list. If we get enough music to kick off a playlist (10 Tracks) then we can put things in motion. The list will be built, and the advertising will start. The more tracks we get the bigger the budget the bigger the audience reach.
Everyone will know of other bands that are similar in style or genre to them so we hope that we can all pull together to make this work by inviting other musicians to join our join us.
How can I be a part of this?
What does it cost?
We ask that every band that submits music becomes a member for just £10 per month which goes directly towards our marketing spend. That makes it incredibly affordable for everybody and shares the cost of marketing across all of the artists or bands in a playlist which means that each playlist can get up to £400 towards marketing every single month. By driving traffic in this way we're going to be putting our playlists in front of listeners who listen to your style of music and are more likely to add your tracks to their playlists and follow you.
How long do you promote a playlist?
If it's working and generating audience traffic we'll keep promoting it. Each playlist can be updated with new tracks to keep it fresh too.
What if it doesn't work for me?
If it's not working for you then you simply opt out and we'll stop taking your membership fee, you're not tied in at all but we really hope that you'll see an increase in plays and followers month on month and want to stay a part of this.
This is something new in the music business and there's no reason why it won't work but complacency and lack of trust will be enough to stop it working. We realise we're asking you to take a risk but we think we've made it such a low cost option that it's really worth a try!